{"product_id":"focused-audit-for-jewellers","title":"Focused Audit for jewellers","description":"\u003ch3\u003e\u003cspan\u003eA detailed outside look at one specific part of your business.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSometimes you don’t need to talk the problem through from scratch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou already know where something isn’t quite working. You want someone experienced to go through it properly, spot what you may have stopped seeing, and tell you where your effort is best spent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat’s what the Focused Audit is for.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCHOOSE ONE AREA\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWebsite\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eStructure, navigation, homepage, product pages, customer journey and overall clarity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrand \u0026amp; Messaging\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003ePositioning, voice, visual consistency and whether the world around the jewellery feels as strong as the work itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEmail Marketing\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eSign-up journey, newsletters, basic automations, messaging and how your emails fit into the wider business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSocial Media \u0026amp; Content\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eWhat you’re sharing, how it supports the brand, what could be simplified, and where your energy is actually worth putting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePinterest \u0026amp; Content Strategy\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHow your content works together, what is worth creating, and how Pinterest, blogs and evergreen content could support the business over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWHAT I’LL DO BEFORE WE MEET\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eI’ll spend up to 60 minutes reviewing the area you’ve chosen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI’ll look at what is already working, what feels unclear or inconsistent, what may be getting overlooked, and which changes I think are most worth your time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWHAT’S INCLUDED\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUp to 60 minutes of detailed review before the call\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrivate 60-minute walkthrough and strategy session\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWritten summary of my findings\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClear, prioritised recommendations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelevant examples or resources where useful\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eTHIS IS A GOOD FIT IF…\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYou already know which part of the business needs attention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou want a proper review rather than working it out live together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’ve been looking at the same thing for so long that you can no longer tell what is obvious and what isn’t.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou want to leave with a clearer sense of what to change first.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA SMALL NOTE ON SCOPE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFocused Audits cover \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eone defined area\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey are not a full review of your entire business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf several things feel tangled together, or you’re not quite sure where the problem sits yet, start with a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOne-to-One Mentoring Session\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e instead.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eAFTER BOOKING\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll be asked which area you want reviewed and to send over any relevant links or information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce I’ve received everything I need, you’ll choose an available an appointment for the walkthrough.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cspan\u003eI know which part needs attention. I want you to look at it properly.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWHAT WE CAN WORK ON\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEvery jewellery business is different, so the sessions are shaped around what you actually need.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrand \u0026amp; voice\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eFinding what is distinctive about your work and making sure the world around it feels like it belongs there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWebsite\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eStructure, navigation, homepages, product pages and making it easier for people to understand what you make.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMarketing\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eEmail, social media, Pinterest, blogging and SEO, without assuming you need to be everywhere all the time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCollections \u0026amp; launches\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003ePlanning how and when you release work in a way that feels considered rather than frantic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePlanning \u0026amp; systems\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eFinding simpler ways to handle the things that have to happen again and again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDirection\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eWorking out what matters now, what can wait, and what you might be able to stop doing altogether.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe aim isn’t to make you do more. Quite often, it’s to help you do fewer things with more intention.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMy private mentoring focuses on the business around the jewellery rather than technical making tuition.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHOW IT WORKS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eChoose\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003ePick the option that best fits what you need.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBook\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003ePurchase through the site, then I will be in touch to book our appointment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBefore we meet\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eTell me a little about your business and what you want help with so we can make good use of the time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWe talk\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eWe meet privately by video and work on what is actually in front of you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThen you go away with a clearer idea of what matters next,  without another impossible list of things you apparently ought to be doing.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Thorn \u0026 Claw","offers":[{"title":"Default Title","offer_id":50479857172660,"sku":null,"price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/3190\/4857\/files\/Focusedauditwiththornandclaw.png?v=1790346038","url":"https:\/\/www.thornandclaw.com\/products\/focused-audit-for-jewellers","provider":"Thorn \u0026 Claw","version":"1.0","type":"link"}