Focused Audit for jewellers

A detailed outside look at one specific part of your business.

Sometimes you don’t need to talk the problem through from scratch.

You already know where something isn’t quite working. You want someone experienced to go through it properly, spot what you may have stopped seeing, and tell you where your effort is best spent.

That’s what the Focused Audit is for.

CHOOSE ONE AREA

Website
Structure, navigation, homepage, product pages, customer journey and overall clarity.

Brand & Messaging
Positioning, voice, visual consistency and whether the world around the jewellery feels as strong as the work itself.

Email Marketing
Sign-up journey, newsletters, basic automations, messaging and how your emails fit into the wider business.

Social Media & Content
What you’re sharing, how it supports the brand, what could be simplified, and where your energy is actually worth putting.

Pinterest & Content Strategy
How your content works together, what is worth creating, and how Pinterest, blogs and evergreen content could support the business over time.

WHAT I’LL DO BEFORE WE MEET

I’ll spend up to 60 minutes reviewing the area you’ve chosen.

I’ll look at what is already working, what feels unclear or inconsistent, what may be getting overlooked, and which changes I think are most worth your time.

WHAT’S INCLUDED

• Up to 60 minutes of detailed review before the call
• Private 60-minute walkthrough and strategy session
• Written summary of my findings
• Clear, prioritised recommendations
• Relevant examples or resources where useful

THIS IS A GOOD FIT IF…

You already know which part of the business needs attention.

You want a proper review rather than working it out live together.

You’ve been looking at the same thing for so long that you can no longer tell what is obvious and what isn’t.

You want to leave with a clearer sense of what to change first.

A SMALL NOTE ON SCOPE

Focused Audits cover one defined area.

They are not a full review of your entire business.

If several things feel tangled together, or you’re not quite sure where the problem sits yet, start with a One-to-One Mentoring Session instead.

AFTER BOOKING

You’ll be asked which area you want reviewed and to send over any relevant links or information.

Once I’ve received everything I need, you’ll choose an available an appointment for the walkthrough.

Best for:
I know which part needs attention. I want you to look at it properly.

WHAT WE CAN WORK ON

Every jewellery business is different, so the sessions are shaped around what you actually need.

Brand & voice
Finding what is distinctive about your work and making sure the world around it feels like it belongs there.

Website
Structure, navigation, homepages, product pages and making it easier for people to understand what you make.

Marketing
Email, social media, Pinterest, blogging and SEO, without assuming you need to be everywhere all the time.

Collections & launches
Planning how and when you release work in a way that feels considered rather than frantic.

Planning & systems
Finding simpler ways to handle the things that have to happen again and again.

Direction
Working out what matters now, what can wait, and what you might be able to stop doing altogether.

The aim isn’t to make you do more. Quite often, it’s to help you do fewer things with more intention.

My private mentoring focuses on the business around the jewellery rather than technical making tuition.

HOW IT WORKS

Choose
Pick the option that best fits what you need.

Book
Purchase through the site, then I will be in touch to book our appointment.

Before we meet
Tell me a little about your business and what you want help with so we can make good use of the time.

We talk
We meet privately by video and work on what is actually in front of you.

Then you go away with a clearer idea of what matters next,  without another impossible list of things you apparently ought to be doing.